UDTR — Radar mondial des droits de la Nature

Data Work for Beginners: Neoliberal Pedagogies and the Circulation of Platform Labor

Identification

Clé publique

radar:r-e8c2c4022b56343cc7d4741634da9864

Auteurs

Julice Salvagni · Rafael Grohmann

Année déclarée

2026

Langue déclarée

en

Type source

article

Première détection

2026-11-14T01:59:52.558874+00:00

Dernière observation des métadonnées

2026-11-14T01:59:52.558874+00:00

Dernière vérification HTTP

Non effectuée

Institutions déclarées par la source

Universidade Federal do Rio Grande do Sul · University of Toronto

Pays d’affiliation déclarés

BR · CA

Résumé documentaire — langue originale

This article examines how YouTube creators act as neoliberal pedagogues in the circulation of data work platforms. Drawing on a qualitative examination of 43 videos, it investigates how these creators embed entrepreneurial logics and moral discourses into the everyday practices of aspiring workers. We argue that YouTube operates as a paraplatform that mediates how data work is circulated, legitimized, and contested across transnational contexts. The analysis identifies three key dimensions: (1) motivational aesthetics and slogans that frame data work as desirable and morally legitimate; (2) tactics and skills conveyed through step-by-step tutorials that both naturalize and expand the platform labor circuit; and (3) contested discourses in which frustration and disillusionment surface but are often reabsorbed into neoliberal pedagogies. These pedagogies converge into relatively standardized repertoires, revealing how religious and moral frameworks reinforce neoliberal pedagogies. The article theorizes creators as discursive-ideological intermediaries who reproduce individualized survival strategies, absorb critique, and shape worker subjectivities within global circuits of data work.

Identifiants

OPENALEX

https://openalex.org/W7155417763

DOI

10.1177/14407833261425835

Repères documentaires

Famille documentaire

article

Types déclarés par les sources

article

Éditeurs

SAGE Publishing

Les mentions d’entités ne constituent pas une preuve de reconnaissance juridique. La juridiction étudiée est distincte du pays d’affiliation des auteurs.

Sources

OpenAlex · Document 1

• Document · https://doi.org/10.1177/14407833261425835

Statut documentaire

Pertinence à examiner

Bibliothèque

Cette identité n’est pas encore intégrée à la Bibliothèque juridique.