Data Work for Beginners: Neoliberal Pedagogies and the Circulation of Platform Labor
Identification
- Public canonical key
- radar:r-e8c2c4022b56343cc7d4741634da9864
- Authors
- Julice Salvagni · Rafael Grohmann
- Reported year
- 2026
- Reported language
- en
- Source type
- article
- First detected
- 2026-11-14T01:59:52.558874+00:00
- Last metadata observation
- 2026-11-14T01:59:52.558874+00:00
- Last HTTP verification
- Not checked
Institutions reported by the source
Universidade Federal do Rio Grande do Sul · University of Toronto
Reported affiliation countries
BR · CA
Documentary abstract — original language
This article examines how YouTube creators act as neoliberal pedagogues in the circulation of data work platforms. Drawing on a qualitative examination of 43 videos, it investigates how these creators embed entrepreneurial logics and moral discourses into the everyday practices of aspiring workers. We argue that YouTube operates as a paraplatform that mediates how data work is circulated, legitimized, and contested across transnational contexts. The analysis identifies three key dimensions: (1) motivational aesthetics and slogans that frame data work as desirable and morally legitimate; (2) tactics and skills conveyed through step-by-step tutorials that both naturalize and expand the platform labor circuit; and (3) contested discourses in which frustration and disillusionment surface but are often reabsorbed into neoliberal pedagogies. These pedagogies converge into relatively standardized repertoires, revealing how religious and moral frameworks reinforce neoliberal pedagogies. The article theorizes creators as discursive-ideological intermediaries who reproduce individualized survival strategies, absorb critique, and shape worker subjectivities within global circuits of data work.
Identifiers
- OPENALEX
- https://openalex.org/W7155417763
- DOI
- 10.1177/14407833261425835
Documentary context
- Documentary family
- article
- Source-reported types
- article
- Publishers
- SAGE Publishing
Entity mentions are not evidence of legal recognition. Jurisdiction studied is separate from author affiliation country.
Sources
OpenAlex · Record 1
Cite this reference
Julice Salvagni; Rafael Grohmann. Data Work for Beginners: Neoliberal Pedagogies and the Circulation of Platform Labor. 2026. https://doi.org/10.1177/14407833261425835
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APA, Chicago, ISO 690: bibliographic formats using available fields. OSCOLA / Bluebook: structured data only; full legal citation compliance is not claimed without verification of required elements.
- APA
- Julice Salvagni; Rafael Grohmann. (2026). Data Work for Beginners: Neoliberal Pedagogies and the Circulation of Platform Labor. https://doi.org/10.1177/14407833261425835
- Chicago
- Julice Salvagni; Rafael Grohmann. Data Work for Beginners: Neoliberal Pedagogies and the Circulation of Platform Labor. 2026. https://doi.org/10.1177/14407833261425835
- ISO 690
- Julice Salvagni; Rafael Grohmann. Data Work for Beginners: Neoliberal Pedagogies and the Circulation of Platform Labor. 2026. https://doi.org/10.1177/14407833261425835
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UDTR Global Rights of Nature Legal Library. Data Work for Beginners: Neoliberal Pedagogies and the Circulation of Platform Labor. Documentary record: https://www.declarationuniverselledesdroitsdelarbre.org/global-rights-of-nature-radar/reference/r-e8c2c4022b56343cc7d4741634da9864/ · Last HTTP verification: not performed
Research dossiers and documentary relations
Source roles
Bibliographic / original publication source · https://doi.org/10.1177/14407833261425835
An authority link alone does not verify a legal claim. Abstracts and full texts remain subject to their source terms.
Documentary status
Relevance pending
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