UDTR — Radar mondial des droits de la Nature

Turismo comunitario sostenible en San Roque, Ecuador: promoviendo cultura indígena a través del marketing digital

Identification

Clé publique

openalex:w7223482796

Auteurs

Malqui Jonathan Arias-Díaz · Lidia Ines Diaz-Gispert · Johanna Morocho-Terán

Année déclarée

2025

Langue déclarée

es

Type source

article

Première détection

2026-11-09T19:17:13.753046+00:00

Dernière observation des métadonnées

2026-11-09T19:17:13.753046+00:00

Dernière vérification HTTP

Non effectuée

Institutions déclarées par la source

Universidad de Otavalo

Résumé documentaire — langue originale

The research aims to formulate a digital marketing plan for the integration of indigenous culture through community tourism in the San Roque parish, Antonio Ante canton, Ecuador. The initiative seeks to foster sustainable tourism that strengthens local cultural identity and generates economic and social benefits starting in 2025. A mixed methodology was used, which included a bibliographic review and analysis of documentation from the parish council (cabildo parroquial) to understand the current state of activities related to sustainable community tourism. Furthermore, a survey was administered to the community population. The sample size was determined with a 95% confidence level and a 5% margin of error, resulting in 163 respondents, and an interview was conducted with its president, validated by experts in the field. The research is descriptive-explanatory in nature, analyzing processes and causes of potential operational problems. The findings indicate that the implementation of digital strategies, such as social media and online platforms, enables the community to disseminate its heritage, traditions, and authentic tourist experiences to a broader audience. However, challenges related to technological training and access to digital resources were also identified, aspects that must be addressed to enhance the benefits of community tourism. Overall, this proposal represents a significant opportunity to boost sustainable tourism, strengthen cultural identity, and improve the quality of life of the indigenous community, promoting comprehensive development that is respectful of its cultural and natural environment.

Identifiants

OPENALEX

W7223482796

Repères documentaires

Famille documentaire

Doctrine

Types déclarés par les sources

article

Juridictions étudiées — sources explicites

EC

Les mentions d’entités ne constituent pas une preuve de reconnaissance juridique. La juridiction étudiée est distincte du pays d’affiliation des auteurs.

Sources

OpenAlex · Document 1 · Document 2

• Document · https://revistacientifica.ugc.mx/index.php/rugc/article/view/292
• OpenAlex · https://openalex.org/W7223482796

Relations bibliographiques documentées

Références et liens déclarés par les sources ; ils ne constituent pas une preuve juridique ni une qualification UGLC. Affichage limité à 20 références sortantes.

• Good Living as an alternative to development in Latin America · CITES
• openalex:w3163616566 · CITES
• openalex:w4396537654 · CITES

0 références entrantes au sein du corpus détecté

Statut documentaire

Pertinence à examiner

Bibliothèque

Cette identité n’est pas encore intégrée à la Bibliothèque juridique.