UDTR Global Rights of Nature Radar

Turismo comunitario sostenible en San Roque, Ecuador: promoviendo cultura indígena a través del marketing digital

Identification

Public canonical key

openalex:w7223482796

Authors

Malqui Jonathan Arias-Díaz · Lidia Ines Diaz-Gispert · Johanna Morocho-Terán

Reported year

2025

Reported language

es

Source type

article

First detected

2026-11-09T19:17:13.753046+00:00

Last metadata observation

2026-11-09T19:17:13.753046+00:00

Last HTTP verification

Not checked

Institutions reported by the source

Universidad de Otavalo

Documentary abstract — original language

The research aims to formulate a digital marketing plan for the integration of indigenous culture through community tourism in the San Roque parish, Antonio Ante canton, Ecuador. The initiative seeks to foster sustainable tourism that strengthens local cultural identity and generates economic and social benefits starting in 2025. A mixed methodology was used, which included a bibliographic review and analysis of documentation from the parish council (cabildo parroquial) to understand the current state of activities related to sustainable community tourism. Furthermore, a survey was administered to the community population. The sample size was determined with a 95% confidence level and a 5% margin of error, resulting in 163 respondents, and an interview was conducted with its president, validated by experts in the field. The research is descriptive-explanatory in nature, analyzing processes and causes of potential operational problems. The findings indicate that the implementation of digital strategies, such as social media and online platforms, enables the community to disseminate its heritage, traditions, and authentic tourist experiences to a broader audience. However, challenges related to technological training and access to digital resources were also identified, aspects that must be addressed to enhance the benefits of community tourism. Overall, this proposal represents a significant opportunity to boost sustainable tourism, strengthen cultural identity, and improve the quality of life of the indigenous community, promoting comprehensive development that is respectful of its cultural and natural environment.

Identifiers

OPENALEX

W7223482796

Documentary context

Documentary family

Scholarship

Source-reported types

article

Jurisdictions studied — explicit sources

EC

Entity mentions are not evidence of legal recognition. Jurisdiction studied is separate from author affiliation country.

Sources

OpenAlex · Record 1 · Record 2

• Document · https://revistacientifica.ugc.mx/index.php/rugc/article/view/292
• OpenAlex · https://openalex.org/W7223482796

Documented bibliographic relations

Source-declared references and links; they do not establish legal support or UGLC qualification. Up to 20 outgoing references are displayed.

• Good Living as an alternative to development in Latin America · CITES
• openalex:w3163616566 · CITES
• openalex:w4396537654 · CITES

0 incoming references within the detected corpus

Documentary status

Relevance pending

Library

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