UDTR Global Rights of Nature Radar

Algorithmic Choice Architecture Reinforced by Influencer Messaging (Hypernudging Practice) as an Unfair Market Practice – Theoretical and Legal Reflections

Identification

Public canonical key

radar:r-5e71a76ff65fb03eabb8e897b31d6bd1

Authors

Szymon Słotwiński

Reported year

2026

Reported language

en

Source type

article

First detected

2026-11-14T02:06:24.476467+00:00

Last metadata observation

2026-11-14T02:06:24.476467+00:00

Last HTTP verification

Not checked

Institutions reported by the source

University of Szczecin

Reported affiliation countries

PL

Documentary abstract — original language

The dynamic development of the digital economy has led to a transformation of mechanisms of influencing consumer decisions. Online platforms, using algorithmic choice architectures and behavioural data analysis, have transformed marketing communications into a system of continuous, adaptive influencing (hypernudging), which involves ongoing adjustment of nudges to user behaviour. This mechanism is reinforced by the interplay of platform infrastructure and influencer content, which complicates the unambiguous legal classification of the message. The continuous, personalized, and often secret nature of this influence increases the risk of violating consumer autonomy and engaging in manipulative practices, raising doubts about the adequacy of regulations in place. This article analyzes whether hypernudging practices can be classified as unfair market practices.

Identifiers

OPENALEX

https://openalex.org/W7167460608

DOI

10.32084/tkp.10699

Documentary context

Documentary family

article

Source-reported types

article

Entity mentions are not evidence of legal recognition. Jurisdiction studied is separate from author affiliation country.

Sources

OpenAlex · Record 1

• Document · https://doi.org/10.32084/tkp.10699

Documentary status

Relevance pending

Library

This identity is not yet included in the Legal Library.