UDTR — Radar mondial des droits de la Nature

Digital buyer exposure and supplier commitment in the global south: A field experiment on the role of racial dynamics

Identification

Clé publique

radar:r-e436a7c0106098f4c624789e1108f48c

Auteurs

Jan Vang · Seyed Pendar Toufighi · Iman Ghasemian Sahebi · Helene Balslev Clausen · Idongesit Williams

Année déclarée

2026

Langue déclarée

en

Type source

article

Première détection

2026-11-14T02:41:21.903686+00:00

Dernière observation des métadonnées

2026-11-14T02:41:21.903686+00:00

Dernière vérification HTTP

Non effectuée

Institutions déclarées par la source

University of Southern Denmark · University of Tehran · Aalborg University

Pays d’affiliation déclarés

DK · IR

Résumé documentaire — langue originale

Through a controlled field experiment in Uganda, this study investigates the impact of digital buyer exposure on smallholder farmers' commitment to selling coffee flowers in the context of socially responsible global supply chains. It addresses how digital buyer exposure influences supplier commitment and whether racial dynamics moderate this relationship. Working from the assumption that the suppliers' commitment is critical to improving their livelihood, the paper contributes to how racial concerns can be mitigated in global socially responsible supply chains; this is an ignored field in SCM. By comparing farmers exposed to a buyer video with those in a control group, the experiment uses randomization and addresses confounding factors, such as the Hawthorne effect and parallel trends, to ensure the robustness of its findings. Findings reveal that digital buyer exposure significantly increases farmers' willingness to commit, while racial dynamics play a smaller but notable role in shaping initial perceptions. However, these dynamics do not significantly diminish the positive impact of digital exposure. This suggests that digital tools effectively foster early-stage supplier commitment and relational alignment between buyers and suppliers in regions where direct interactions are limited and where distrust between buyers and suppliers constrains suppliers' opportunities to leverage the potential advantages of becoming integrated into socially responsible supply chains. The study thereby contributes to the existing literature by demonstrating the potential of digital technology to strengthen supplier commitment and mitigate the negative effects of racial dynamics.

Identifiants

OPENALEX

https://openalex.org/W7204102431

DOI

10.1016/j.clscn.2026.100363

Repères documentaires

Famille documentaire

article

Types déclarés par les sources

article

Éditeurs

Elsevier BV

Les mentions d’entités ne constituent pas une preuve de reconnaissance juridique. La juridiction étudiée est distincte du pays d’affiliation des auteurs.

Sources

OpenAlex · Document 1

• Document · https://doi.org/10.1016/j.clscn.2026.100363

Statut documentaire

Pertinence à examiner

Bibliothèque

Cette identité n’est pas encore intégrée à la Bibliothèque juridique.