UDTR — Radar mondial des droits de la Nature

Decoding sustainability: The effect of eco-labels and textual cues on consumers' spontaneous recall and interpretation of environmental claims

Identification

Clé publique

radar:r-5c7781b4f37d754e27fe4516d99d39f5

Auteurs

Ágnes Buvár · Zombor Berezvai · Andrea Dúll

Année déclarée

2026

Langue déclarée

en

Type source

article

Première détection

2026-11-13T12:51:08.390412+00:00

Dernière observation des métadonnées

2026-11-13T12:51:08.390412+00:00

Dernière vérification HTTP

Non effectuée

Institutions déclarées par la source

Eötvös Loránd University · Corvinus University of Budapest · Budapest University of Technology and Economics

Pays d’affiliation déclarés

HU

Résumé documentaire — langue originale

Environmental claims are widely used to influence consumers' purchase decisions; however, less is known about how consumers remember and interpret these claims, especially when presented in different formats. This study examines the effects of various eco-label formats and textual cues on consumers' spontaneous recall, interpretation, and purchase intentions. A mixed-method online experiment was conducted with a representative sample of 2000 Hungarian consumers across three product categories (food and beverages, apparel, and fabric care) and three environmental claims (recyclable, from sustainable production, and carbon neutral). Participants were exposed to five presentation formats that combined logos and either short or long texts. The results show that short textual cues, especially when combined with logos, significantly enhance spontaneous recall, while longer explanations improve their interpretation, particularly for less familiar claims. However, the interpretation did not influence purchase intention, which was instead affected by correct or incorrect spontaneous recall, perceived credibility, and environmental friendliness. Consumers responded positively to most formats of the sustainable production claim, while the carbon neutral claim did not increase purchase intention. The recyclable claim was better interpreted than the other claims, but its effect on purchase intention varied across product categories. Overall, findings highlight the complexity of eco-label communication and suggest that tailored presentation formats are necessary to enhance consumer engagement. The study provides practical insights for policymakers and marketers aiming to foster sustainable consumer behavior through more transparent and effective environmental messaging.

Identifiants

OPENALEX

https://openalex.org/W7124829410

DOI

10.1016/j.spc.2026.01.008

Repères documentaires

Famille documentaire

article

Types déclarés par les sources

article

Éditeurs

Elsevier BV

Les mentions d’entités ne constituent pas une preuve de reconnaissance juridique. La juridiction étudiée est distincte du pays d’affiliation des auteurs.

Sources

OpenAlex · Document 1

• Document · https://doi.org/10.1016/j.spc.2026.01.008

Statut documentaire

Pertinence à examiner

Bibliothèque

Cette identité n’est pas encore intégrée à la Bibliothèque juridique.